As Hennessy approached their 250th anniversary, we pitched a mobile-first digital experience that would appeal to Hennessy enthusiasts and potential customers alike. Through the Hennessy Heritage section of Hennessy.com, our team coupled an interactive educational experience with prize incentives that continues to drive engagement and resulted in many awards for the brand in 2015.

Agency: Odopod - SF, CA

Team: 2 strategists, design director, 3 designers, technical director, 2 developers and myself

Timeline: 8 months from inception to launch

Services: Project Management, Strategy, Design & Development for Digital Exhibition and Brand Educational Platform

The experience was trifold, including the Hennessy Legacy - a collection of historical brand moments, the Hennessy Academy - an immersive four part series and lastly a digital Time Capsule which included entries from the web as well as a global traveling exhibition.