We were approached by nonprofit Technovation who was looking for a partner to help them rebrand and make a big splash after some great early PR. Technovation is a global education program that teaches and empowers girls to become technology entrepreneurs. We were elated to be able to take this project on free of cost and to join at the Technovation Summit in early 2016 to see our work come to life.
Agency: VBP Orange - SF, CA
Team: Strategist, design director, designer and myself
Timeline: 4 months from inception to delivery
Services: Project Management, Brand Strategy, Identity Design, Website Design
The stories of the young girl entrepreneurs and the connections they were making with each other, their mentors and the world inspired a number of visual directions.
“As a nonprofit with a complex set of stakeholders and multiple types of interactions, we struggled to find a way to tell our story. We enjoyed learning from VBP Orange about creating a powerful brand that authentically represents the voice of all our amazing participants—the girls, mentors, educators and regional ambassadors from all over the world. Thank you so much.
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Finally, the chosen direction was executed in a number of applications and provided with a detailed style-guide to help Technovations small but mighty internal design team execute under a tight timeline.
