In a quickly evolving healthcare space - One Medical approached us for a rebrand that would debut in an OOH campaign and website redesign in time for 2017's open enrollment period for health insurance. We worked closely with their team to evolve an existing identity that is representative of a newly expanded brand platform: healthcare gone modern. The new One Medical brand identity represents human-centricity, with the member at the center of a network of enthusiastic providers.

Agency: Venables Bell & Partners / VBP Orange - SF, CA

Team: 2 strategists, design director, 2 designers, art director, copywriter, OOH production studio and myself

Timeline: 6 months from inception to launch

Services: Project Management, Brand Strategy, Identity Design. Website Design, OOH Design and Production, Radio Production

Once we nailed the evolved brand identity, it was time to redesign the website so that customers and prospects alike saw a united brand from their walk home, to their neighborhood office and living room laptop.

Showcasing the experience in-situ was crucial for the tight timeline. Prototyping tools like Sketch and InVision helped us review with the client in-hand and quickly iterate on feedback.

Out of home voice and tone, which was being defined in the background of the above Brand Identity and Design phases, was now ready to be debuted in six national markets.